History
Peeter Kivestu developed analytics instincts in the crucible of airline deregulation, when players such as American Airlines faced existential threats every day from new upstart carriers. Analytics then was about profitability improvement, bringing novel data strategy approaches to fuel efficiency, fleet management, and hub structure. But the analytic muscle developed there quickly emerged as even more potent on the revenue side, leading to analytics innovations in yield management, frequent flyer, and pre-Internet e-commerce.
Now with over 35 years of experience in airlines, transportation, military logistics, smart cities and public sector transportation, Peeter’s experience in analytics spans use cases in revenue and customer management, user experience and asset maintenance. He has seen it from both sides: in roles as an executive in global business, finance, marketing, operations and information technology, and as a consultant to global business at Teradata, a company that arguably founded data analytics, and had American Airlines as its first travel industry customer.
Analytics is for any business that wants to improve, but is especially valuable to companies that face competitive threats now or proactively want to get ahead of competitive threats in the future. These are lessons learned from the airline business, one of the most brutally competitive, and analytics-driven, of all industries.
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We at Oplytix know that finding the right consultant, relevant to the opportunities hidden in your data, is a choice not to be taken lightly. Analytics is a process, not a destination. That’s why we offer up-front consultations to walk through your situation, and to help find the right place to start, all at no charge.
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Consultants
Principal
Peeter Kivestu
Peeter has a broad background as a services industry executive with a specialization in data analytics. For 15 years, he consulted for Teradata, a data analytics company, which services businesses all over the world on data strategy, analytics priorities, and hands-on analytics innovation. He has covered areas as diverse as mobility for smart cities, monetizing the customer experience, and predictive asset maintenance.
Peeter started as a data scientist at American Airlines, and over the course of his career, has held executive roles in profitability management, marketing planning, supply chain, and large-scale technology program management, including rollout of airline e-ticketing, where he pioneered the case for and implementation of self-service check-in.
Education
Massachusetts Institute of Technology
MS Aeronautics
MS in Finance coursework at Sloan School of Management
Brown University
BS Engineering
Executive Career
American Airlines Director Corporate Development
Canadian Airlines International VP Advanced Productivity Programs
Northwest Airlines
VP Materials Management (Tech Ops)
VP B2B Sales
Teradata Industry Consultant - Travel, Transportation & Government
consulting Partner
Ban Keat Kwa
Ban Keat is a passionate believer in the value of data to provide business insights that deliver competitive advantage. He was an early adopter of cloud technology and its application to analytics and data warehousing.
A highly skilled architect with extensive experience in designing data warehouses, Ban Keat helps customers determine business requisites, develop the business case, and formulate the technical requirements. He is a tried and tested practitioner in data analytics, Big Data and data warehousing with 20+ years in assisting leading brand customers design and deploy world class analytical ecosystems.
His highly-tuned consultative approach always starts with a business value preposition that addresses a customer’s key requirements, builds the business case, resolves pain points, and supports strategic imperatives.
Education
Macquarie Graduate School of Management
Master of Business Administration, Business, Management Marketing & Related Support Services
University of Melbourne
Bachelor’s Degree, Computer Science
Executive Career
Westpac
Principal Solution Designer
Teradata
Principal Solution Architect
consulting Partner
Doug Rose
Doug has made of a career of using thoughtful data strategy and rigorous analytical follow-through to extract value across functions in the transportation, logistics, supply chain and manufacturing industries.
Doug's career started as a software developer for the predecessor to Accenture where he gained technical skills and a systematic approach to problem solving. He’s leveraged these raits in subsequent analytical finance, marketing, operations and sales roles.
Doug’s analytics engagements include an affinity analysis (market basket) model used to augment IoT parts sales at Honeywell, a bid scoring system used to raise Northwest Cargo's market share with their largest customer and program management at PROS, a leading airline revenue management analytics provider.
Doug's technical expertise includes SQL, Tableau, R, and Microsoft Office suite of products.
Education
Johns Hopkins University
Candidate for Data Science certification
Cornell University S.C. Johnson Graduate School of Management
Masters of Business Administration in Finance and Accounting
Northwestern University
Bachelor of Arts in Economics
Executive Career
PROS
Director, Professional Services, responsible for Customer Success
Northwest Airlines
Director in analytical roles across marketing, finance, sales and operations functions
Honeywell (IoT division)
Pricing leader
consulting Partner
Nawal Taneja
Nawal has five decades of experience in the aviation industry, having worked for and advised major airlines and aviation-related businesses worldwide.
Currently he consults with airlines and related businesses worldwide on the impact of major forces of change, including their intersection and their convergence—on the commercial, operational, and regulatory side of the airline business.
As a business author, he has written, at the encouragement of, and for, practitioners, twelve books on the airline industry. Nawal organizes and chairs the International Airline Symposium that brings together thought leaders from both the airline and other industries, now in its 26th year at hosted locations across the globe.
Academic & Executive Career
Professional experience in airline industry
At Aeromexico, American Airlines, Republic Airlines and Trans World Airlines
Professor and Chairman
Massachusetts Institute of Technology Associate Professor of Aeronautics & Astronautics in the Flight Transportation Laboratory
Ohio State University
Professor & Chairman (emeritus) of Department of Aerospace Engineering
Currently Executive in Residence at OSU Fisher College of Business
Education
University of London
BSc Aeronautical Engineering
First Class Honours
Massachusetts Institute of Technology
MS Aeronautics
MS Sloan School of Management
University of London
PhD Aeronautical Engineering
Elected Fellow of the Royal Aeronautical Society of Great Britain